I know I said I would be posting about a pumpkin beer tasting I had with my friends this past week but this a very special week. Yuengling is finally being sold within Ohio borders for the first time ever. I figured if I posted the results from the pumpkin beer tasting next week, it wouldn’t be a big deal.
Yuengling has been owned and operated by the same family since 1829. David G. Yuengling came from Wurttenberg, Germany, and built his home and business in Pottsville, Pa. The original business was called Eagle Brewery. There was a fire in 1831 and a new brewery was built on a different site. In 1873 the brewery changed its name to D.G. Yuengling & Son and four years later D.G. died.
Over the years the brewery has survived prohibition and family deaths. The beer is so popular the brewery had to decline selling its beer in markets outside of its local area. In 1976 the brewery was placed on the state and national registers as America’s Oldest Brewery. In the late 1990s the brewery purchased two more plants to meet distribution requests by business owners.
The decision was finally made to distribute Yuengling in Ohio about a month ago. Monday was the first day local grocery and convenient shop owners, restaurants and bars had the beer on their shelves ready for sale. Before this happened you literally had to drive to PA to get Yuengling, now you just have to drive to the corner to pick out which twelve pack you want. A twelve pack of Yuengling is being sold for $10.49 which is pretty reasonable considering its three biggest competitors (Bud, Miller and Coors) sell for about $9.99.
I think Yuengling is testing the waters here in Ohio because there are only three flavors available: Yuengling Traditional Lager, Yuengling Light Lager and Yuengling Original Black & Tan. The brewery makes seven different types of beer but, the three in Ohio’s market are by far the most popular.
Since Monday, Yuengling has been flying off the shelves. There are 22 wholesalers distributing the product, and they are having a hard time keeping up with the demand from the Yuengling craze. It’s a good, cheap, full-flavored beer that almost everyone has heard about or tried in other states. The long awaited hype for Yuengling to be sold in Ohio has paid-off.
Last month grocery and convenient shop owners, restaurants and bars had signs posted stating “Yuengling coming in October.” It created a great word-of-mouth campaign because everywhere you went people were talking about it. When Yuengling hit the Ohio market Monday, the results were phenomenal. One distributer sold about 7,500 cases in a day. Kegs are being tapped out within days not weeks. Grocery and convenient stores shelves are bare by the end of the night. It’s just nuts.
All week long radio stations have been running commercials about Yuengling. Bars and restaurants have been hosting tastings and giving away promotional items. Signs are posted everywhere the beer is sold. Newspapers and TV stations have been running stories about the beer and its sales. Even the internet bloggers and writers have been posting stories and comments about Yuengling in Ohio. Everyone knew it was going to be big but, this has it hit the top of the charts.
For more stories or information on Yuengling hitting the Ohio market, checkout:
Disclaimer: Please don’t drink until you’re 21 years old. If you do drink, please don’t drive!